Jip EilbrachtPortfolio

I create things out of curiosity by my daily encounters. My designs often originate from a social cause, with a focus on the involved interactions. By combining digital and physical design.

In this portfolio you will find a selection of personal, professional and educational projects that I've done throughout the years. While they're all categorized, each project highlights a different skill. Recent projects are related to interaction design or serve a particular design vision, older projects are more related to video.

Talks

TEDxYouth @ Delft

12 November 2013 TEDx

This talk was recently recorded at a local TEDxYouth event. This event focusses on talks for a younger audience, namely highschool students. The projects I talked about are the laptop DJ light and the Istanbul scavenger hunt documentary.

Jip Eilbracht sees new use in discarded materials he comes across on the streets. While living in Istanbul he furnishes his room with furniture that used to be trash from others. He looks at materials and his environment from a different perspective. It's easy being said when living abroad, but back in the Netherlands Jip tried to do the same.

Music is another passion of Jip. He is fascinated by how light and visuals can empower music. However, the current generation of DJ's are always standing behind their laptop. Jip decided to do something about this. Now he is re-imagining the DJ setting, with the help of ID&T.

Watch the talk

Physical design

Getting boys to read

October 2013 TU Delft course Bsc. Final Project

This was an individual project completed within 10 weeks. The whole design process was followed through multiple times. From analysis and research to creating concepts and an embodied design including a business plan.

9 to 13 year old boys don't like reading, and it's difficult for libraries to interest them in reading. Libraries are having a hard time to define themselves in this digital age, driven by cutting costs. The device I designed enables children to find books they enjoy reading in a playful manner. Taking them on a physical journey through the library, in which they eventually will sit down and read.

Usage

A reader lives a thousand lives before he dies... The man who never reads only lives oneGeorge P.R. Martin

Usage

  • The product was created around the context of the library of the future, a place that won't hold a physical collection anymore. Instead, the space is filled with playful and adventurous furniture. The digital content is placed in a virtual layer above the physical space, therefore each digital item is bound to a specific physical location.
  • This product helps 9 to 13 year old boys to find a book from this collection that they would like to read. In that way, they like to read that book, and continue to read throughout their lives.
  • The product consists out of a handheld device which contains a tablet. Using the loose parts the boy can build his own character. Each body part that he picks represents a theme or category from a book.
  • The boy can pick out the body parts he likes and then click them onto the device. Creating his own unique character. The selected themes are translated into a personalized selection of stories.
  • When the character is complete, it comes alive. Its eyes open up and start moving. The character acts as a librarian, helping the boy find his way through the library.
  • The personalized collection is placed on a physical location inside the library. The boy has to find this location, which is done by playing hide and seek with the character.
  • When he has found the location, he can browse through the different books. This is done by moving the device around, in which the screen acts as a viewport to the virtual layer.
  • Now that the boy has found a book he wants to read, he opens the cover of the device and the e-book appears on the screen.
  • Between all the playful objects and comfortable seating in the library, he can find a nice place to read. From here on the story takes hold of him, taking him into the next adventure...

Design process

Design brief

This design project started with a design brief from Swipespot, a small company that designs tablet stands. In order to be prepared for the future, the company was looking for new design and business directions. They were especially interested in the relation between people and data in semi-public spaces.

The process

Libraries were chosen as Libraries are having a hard time to evolve with the digital age.

I started the project by doing lots of research. Talking to librarians, parents and architects, finding books and reports on the future of libraries, reading scientific articles and so on. This resulted in my own vision on the future of the library.

The useflow was desgined first. As the most important challenge was to get boys to sit down and read, the ideal intensity of physical activity and attention was modelled. When a kid enters the library, he's quite active, running around and exploring the space. This should be supported, therefore the physical activity increases. After a while, the energy drains and it's time to take a rest. This is the perfect moment for them to sit down and read a story. Meanwhile, their enthousiasm about the story should increase during the activity, in that way the kid will want to read it when it's time to rest. A soon as the book is openend, the story takes over, taking the child on a new journey.

In the ideation phase all kinds of solution directions were explored. In what way could you spark the interest in a story? What kind of physical activity can they do? What kind of metaphors can be used to give shape to the product?

Early on in the design process, quick prototypes were made with cardboard and clay, to get a better idea of shape and size.

User research was conducted with children from the correct age group. By mimicking the whole process using LEGO toys and a spoken walkthrough, valuable information was gathered which was then used to further develop the design.

Laptop DJ light

May 2013 - now

The idea has been in my head for quite a while (what else do you do at party's than think of new things?). When I told some DJ's about it, they were psyched and I created the first prototypes for them. After that I formed a small team with whom we started developing the product and business.

The amount of DJ's nowadays is increasing rapidly. Everyone is looking to make a living from their hobby, but how can they stand out from the crowd? This product provides the DJ with his own piece of interactive light equipment, which he can put on the backside of his laptop. In this way his instrument, the laptop, is visually linked with what the audience is hearing, creating a richer interaction with the crowd. The translation of music to visuals is done via a software application triggered by the music, therefore the DJ doesn't have to pay constant attention to the light. Don't think winamp visualizations, but more of a reflection of the musical journey the DJ takes you.

Watch my TEDx talk for additional information on this project

Prototype in action

Demo

The befriended DJ's Apenstreken tried out the first two prototypes of the product during one of their gigs. These prototypes were proof of concept products, focussing on the hardware and impact on the audience. The visuals on the product were created during the gig, by encoding a live video stream from a VJ application.

Prototype

Extensive research was done on materials and electronics. To build the prototype, multiple tries were 3D printed and laser cut. On the software side, open source software and libraries have been implemented.

Startup

With this product concept and prototype I participated in a startup weekend, 1-2-Startup from YES! Delft. During this weekend, business ideas from the participants would be kickstarted using lean startup principles. In an ad-hoc team of six we worked 72 hours to create and validate our business plan from this product.

During these energetic and sleepless days we contacted loads of DJ's, experts, shopowners and business experts. In this way we validated our business-model in a short time and made connections with launching customers. The result was pitched in front a jury consisting of potential investors.

In June 2013 I pitched the productin front of the executives of ID&T, a large festival organisation in the Netherlands. They were pretty excited about the product and were open for a collaboration.

Flying Carpet

April 2013 TU Delft course Mechatronics project

This was a group project. The assignment was to build a segway, but those are dull. To challenge ourselves we set out to design and build a flying carpet, on a segway chassis. My main contributions in this project were with coding and the electronics. Making sure the sensors are read and processed correctly, then translating this to the motors via a PID controller.

The legend of the Fakir only lives in a theme park here in the Netherlands, at the Efteling. We set out to bring him to the real world by building a flying carpet that actually works without magic, but with electronics and software. To fly it, you sit on the carpet and shift your weight to the front to fly forward. The segway-like mechatronics system keeps you from falling. To make a turn, the crystal ball can be rotated.

Watch it fly

Digital design

Mapiq

February 2013 - now Blinq Systems Copyright

I have been assigned to a variety of projects in the company. Mostly I was concerned with visual projects, from brand identity to video's. But being a small company, I also help with prototyping interfaces.

Mapiq is a website application with the objective to collect everything that is related to an office building. With Mapiq you can explore the building and its spaces, find colleagues, book meeting rooms and find events taking place.

Currently a live demo can be accessed via the TU Delft Library website.

Brand identity

From start to finish I've created the Mapiq brand identity. It began with a constructing a clear company profile, on what we build and what we stand for. Then we thought of a name and I created the logotype. This was then extended with a brand identity in visuals and images, resulting in a styleguide.

Website

Mapiq's website, including content, was also created by me. It's built on a Wordpress cms system, using the Foundation framework. The website features multiple demo video's, to show real usage examples of the product. It's also accessible on mobile devices, as the site is responsive.

The site has been customized extensively. By creating custom PHP pages the content is dynamically loaded and by using jQuery and CSS3 animations were integrated.

Video's

I've created several video's for Mapiq, from online demo's to presentational video's. They were all created in a short time period with no additional budgets.

Interface design

Icons

The icon set for the Mapiq interface was created by me. A lot of specific icons were needed in order to represent different office rooms. All the icons have a consistent style, which enhances the clarity of the interface.

Furthermore I'm helping the main designer with interface challenges. I've prototyped a few concepts and initiated refinements in the current interface.

VirtuaLock

December 2011 - now Blinq Systems Copyright

My main projects with VirtuaLock were designing its website and promotional materials. I've created offline and online marketing campaigns, in order to promote usage of Virtualock. Next to this I've been improving user experiences of the software, like making tutorials and tweaking the interface.

Virtualock is an application that protects your laptop. When you are working in a (semi-) public space and need to leave your laptop, to get a coffee for example, you can activate virtualock and it will protect your laptop. When someone tries to steal the laptop, either by unplugging the cable, closing the lid or removing the battery, VirtuaLock will activate the alarm. A loud sounding alarm is player, the user gets a text message and surrounding people are notified through a popup message.

Currently VirtuaLock is licensed by five universities in the Netherlands, providing the students with a free subscription on VirtuaLock.

Promotional materials

In each licensed university, a promotional campaign was started. This included printed materials like posters, flyers and banners that would be spread across campus.

Website

Endeavor

November 2011 Core77 Microsoft Finalist

This was my submission for the Fast Track to the Mobile App contest by Core77 and Microsoft. The brief was to design an app that was related with business productivity. An app concept and static mockups were created for this competition. This was all documented in a pdf file which has been reviewed by a professional jury. It ended as a 'finalist'.

Endeavour is a windows phone app concept that lets you finish tasks. By focussing on small tasks and making them relevant on the time you check your phone, it is assured that the task is really done. Resulting in a more productive day. The app has three categories: think, make and check, as these require a different state of mind and thus can be more relative on a particular moment. In order to keep the user aware of his surroundings and get away from the phone, random assignments are put into the task list as well.

Concept design

Relevant tasks

The relevance of a task depends on what the user is doing at the moment. The location of the user often depicts a certain activity, like work, personal projects or while commuting. Using these locations, tasks are shown that can be done immediately.

Playfullness

In order to support creativity with the user, random assignments are added in the tasklist to let the user put away his phone for a while. These tasks can vary from "Look out of the window" to "Find something squared, made from wood".

  • When a new task is created, it is immediately placed in the right categories. Attachments can be quikcly accessed through the list view, kickstarting the task when the user decides to start with it.
  • The priority of the task is set by a slider. To put this abstract priority in context, more and less important tasks are shown while the slider is moved. The app can alter priorities automatically too, for example when a task is left undone for a long time.
  • To remind the user without interrupting them, the next task is shown in the app tile on the start screen of the phone. The icon provides a clear reference to the app, not needing a fixed app name.
  • When there's a task that is closely related with the content on the screen, like viewing a contact of opening a word file, a toast notification is shown to remind the user in a subtle way about the task.

Video

Istanbul Scavenger Hunt

December 2012 ITU Design for Social Innovation project

The project was conceived as an individual project during the course. The project had to be related with the topics discussed in class. The DIY and hacking culture was one of these topics, following articles from Paul Atkinson and Stuart Walker.

This short documentary is made to inspire people from Istanbul to reuse products. By setting myself as an example. I show how easy it is to find discarded resources and then transform them into useful objects. Being a foreigner who hasn’t been in Istanbul for long, doesn’t speak the language and knows almost nothing about the city, it should be hard. So if I succeeded, people living in Istanbul can almost certainly succeed in reusing products and doing DIY.

Watch my TEDx talk for additional information on this project

Watch the documentary

Interview

The following is an interview published by The Guide Istanbul, by Kevin Yıldırım on 30 April 2013.

After watching this inspirational video, about reusing found resources to make new furniture, we got in touch with its maker, a Dutch university exchange student taking a 'Design For Social Innovation' course, given by Çiğdem Kaya, here in Istanbul to find out about the motivation behind it.

First of all, can you tell us a little about yourself and what brought you to Istanbul? 

I'm Jip Eilbracht and I'm 21 years old. I'm from the Netherlands, where I’m currently studying, in my 3rd year of Industrial Design Engineering at the Technical University in Delft. In your 3rd year you have the chance to do any study programme you want at your own or a different university for 5 months. I saw it as a chance to live in a different country and experience a different kind of life for a while. Istanbul attracted me because it's quite an unfamiliar place for me and a lot of other people, even though it's not that far from the Netherlands. I had also visited it once and had a very good experience. I think as an Erasmus student you can have a great time in any city, but Istanbul is such an interesting place in terms of culture, things that happen, and how people live - it can open up your vision.

Your video touches on the problem of second-hand stores in trendy neighborhoods, which is that their costs often come close or exceed those of new products. The past is obviously a great source of inspiration for this generation, but at what point do second-hand goods lose their worth?

I mostly see second-hand shops as places where you can get loads of different stuff very cheaply, just like a second-hand market place online. You are very happy when you've found a real gem, at a very low price, but it comes at the cost of a long search. The second-hand shops in Cihangir are more focused on a certain lifestyle and act as kind of curators. They do the long search and find the gem, but at the cost of the price you pay. A lot of people find this very convenient and easy, that's why these shops exist. But to me, being a real Dutch person, buying something doesn't feel that good when I paid too much for it. The real joy is to find something cheap when it’s as good, or better than new stuff.

Having cheaply furnished your room, what tips would you give people who want to do the same? 

One of the ways in which I found some useable stuff was to just walk around my neighborhood. Keeping my eyes open, talking to people (as far as I could talk with them) and finding out whether they have things they don’t need or want anymore, but might be still be useable. If you find stuff on the streets, don’t be afraid when they’re a bit dirty or not so good looking. You’ll be amazed with what a small piece of sandpaper or a lick of paint can do. 

If you really want to get started, invest a little bit in hand tools. They always come in useful, and you can lend them out to friends when they’re doing the same. I’m sure that in Karaköy for example, you can get some good deals on tools. Also remember that it's nice to have things in quantity. One wooden crate brings you nothing, but you can make a nice closet if you've got 10 of them.

There are great deals to be had in and around Cihangir, Beyoğlu, etc. if people leave behind certain second-hand stores and seek out places where locals do their shopping. Do you have any recommendations for people shopping on a budget in Istanbul?

I was surprised to find a shopping mall on the Istiklal with tens of shops with very cheap quality clothes. I’m not sure of the name, but it’s somewhere opposite of SALT, underneath a pretty fancy restaurant. So that's a good one to visit when you are in need of clothes or just want to do some shopping.

For food there's of course the Tarlabaşı Sunday market, where you will find plenty of other locals and Erasmus students who are doing their food shopping. Or when you're looking for a nice breakfast get a cheap fully-filled sandwich from a street cart around Taksim square and find a nice place to sit and enjoy. Maybe another thing which can be seen as a great deal are the Cihangir steps. With a low-price beer from a supermarket, you get the same view over Istanbul as all the top-notch terraces. How's that for a cheap evening out?!

Cihangir is one of Istanbul’s most cosmopolitan neighborhoods. Is it managing to retain its local flavor, or is Cihangir simply becoming aligned with other like-minded neighborhoods in cities across Europe and North America?

As for as the few places I've visited in other countries, I agree that Cihangir is a very cosmopolitan neighborhood. It's one of the few areas in Istanbul where a lot of people in restaurants and shops can speak English, in a non-touristic way. I always found it such an interesting place to be, because it's so different from the bordering neighborhoods, in a positive way. The streets are greener and more modern, with a lot of quiet areas. But if you look at all the fancy places you can go to, you clearly see they got some inspiration from other cities.

We may think that the city should work towards making urban living more affordable, but there has been such an influx of money into Istanbul recently that it may seem futile for them to cater to the less wealthy residents. What are some of the ways people in Istanbul can make urban living more affordable?

One of the trends which I spotted is that a lot of Turkish people order (fast) food from home. This is actually quite an expensive way of eating every day. As a student, I’m used to cooking for myself and others. In Istanbul and Turkey, food is very cheap if you compare it to the rest of Europe. If you buy your food from the weekly markets, it’s almost as if you get it for free! Even though the quality is super. So to make your living more affordable, I would suggest using your kitchen more often and be on the lookout for markets in your neighborhood. 

Regarding furniture, it might be a bit hard to compete with IKEA or Koçtas, even when you scavenge a lot on the street and buy parts yourself. What I think is that you can get a more personal environment you live in, instead of living in a catalogue. But perhaps that’s a bit out of the scope of this question. 

Istanbul is filled with objects from its past, but people face a lot of pressure to embrace new objects into their lives. What message would you give to the people of Istanbul, in terms of using what already exists?

Of course there’s a lot of pressure on everybody to buy new products. It’s in almost every company’s interest that you buy something new instead of using something which already exists, or being content with what you have. A way in which you can counteract this influence of marketing is to look around and be inspired by what other people are doing. I made this video to inspire other people from Istanbul to do the same, give them some ideas of what can be possible. There are so many other people doing this, showing what you can do with things which already exist; on the internet, local communities or even the people in your own surroundings. If you know what’s possible and where to start, the next idea of what you can make might just pop into your head. 

Why do you think there is a stigma around urban scavenging? How can people be educated in order to convince them that recycling means more than throwing our bottles and cans in appropriately labeled bins?

The first time I found some wooden crates and brought them home to make something of, my Turkish flatmates asked me why I collected trash. After making a closet from the wooden crates, they still weren’t convinced that it was suited for furniture. I think using waste material for new things has got a stigma because it’s something ‘other people do’. If you live in a proper house and you have the money to buy a closet for 80 Liras, you’ll do it. If you have some chairs you don’t need anymore, you put them out for the garbage man. Consumers need to be more conscious about what they’re doing and more active in their way of living. Maybe your neighbor can use some chairs, or even use the wood from them. 

During my studies at the ITU we discussed a lot about design and DIY, how we can get people to be their own designers. I think the point is for everyone to be their own designer. The knowledge an industrial designer has got in terms of creativity, materials and how to build things needs to be easy accessible to more people. In that way, consumers can have the ability to think of a new use for their old closet and a better knowledge on how to build something new in a good way.

With regards to my flatmates; after they helped me with this video and saw the result, they really changed their perspective. Now they know those old products I collected aren’t trash, but can be used for something in their house! 

Promotional video's

2006 - now Freelance

This is a selection of video work from the past years.

I've been a freelancer for quite some time in the field of video. Next to creating promotional video's, I've been cameraman at several professional live events. Accompanied animations were also created by me.

ORAS student council

A video to encourage students to vote for ORAS at the student council elections.

Soul School band

A short music video for the band Soul School, multiple takes were filmed which were later edited in one video.

NSKG surfing competition

NSKG is the national student wave surf competition. They wanted a low-budget promovideo. Therefore I came up with this concept, with which we could use a cheap Go-Pro camera.

DOKstreet music festival

NSKG is the national student wave surf competition. They wanted a low-budget promovideo. Therefore I came up with this concept, with which we could use a cheap Go-Pro camera.

De Club van Delft

The Club van Delft connects organizations with volunteers. By producing video's of these organizations in need, and by promoting volunteering. I created several video's for them. As well as animating all the leaders, bumpers and lower thirds.

VJ'ing

2008 - 2011 Freelance

I've been experimenting a lot with live video. Using camera's, videomixers, DVD's and computer inputs to create a new moving image, that corrosponds with the music or act at play.

With VJ'ing, live video is mixed on the spot. Whether that's in a club at a party, or during a open air festival. During my time as A VJ I've created my own video loop library with hundreds of self-made animations and video's. By mixing them and applying effects, they provide an endless resource for live visuals.

Video mapping

In cooperation with Wallfiller we've made some video mappings as well. We created an object on request, then took that object as our canvas to VJ on.

Want to see more things I've made? Visit my old website